Consumers are more demanding than ever before
case studies
brief
Tasty is the world’s largest food network and they wanted to bring alive their snack-sized videos and recipes to a live audience.
The Cooking with Tasty event brought guests together to experience live cooking demos and classes that brought the Tasty brand to life.
Event Rhino were engaged to bring further engagement and interaction to the event and drive social media activity
work
Tasty is an online brand and Event Rhino wanted to deliver maximum entertainment that drove social media sharing and capture consumer data for future marketing.
Working with Tasty Event Rhino developed a digital only package that gave guests the chance to show off and create quirky and ‘tasty’ boomerangs.
Tapping into the trend for boomerangs, Event Rhino were able to give guests a different experience from the normal selfie booth and give guests a chance to really let loose.
Event Rhino created a custom built fresh flower wall with #CookingwithTasty, microsite and branded animated overlay that reflected the Tasty brand and immediately caught the eye.
results
The addition of the animated overlay and custom printed logo made social media an absolute must
By including an automated hashtag as part of the sharing process, brand awareness was assured online on social media.
Social media impressions from the event were huge and data was captured from all users generating a rich pool of consumer data for future marketing use.
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