The brief
Being a member of Playboy Club London unlocks a host of experiences and benefits including invitations to exclusive parties, member only events and promotions, plus exclusive offer and VIP hospitality at sporting events.
When Play Boy Club London host events, they throw the ultimate party for their private members club!
With Drake in town where else would he want to throw a party? And Play Boy Club London wanted to make the experience unforgettable for everyone in attendance, with an exclusive photo marketing experience.
The Photo Experience
The Event Rhino team stood up to the challenge and developed the ultimate digital photo experience for Drakes private party.
Utilising the Digital Halo Booth, which is perfect for intimate venues and exceptional brand opportunities, our team developed a selfie loving party experience for Drakes exclusive party at Play Boy Club London.
5 hours of digital selfie loving fun included:
- A cool branded, animated start screen to welcomed Drakes guests
- Guests were invited to create their own media creation including still images and boomerangs!
- Their creation was completed with a cool brand overlay
- Using our innovative software guests could instantly share their branded, user generated content via email or text message!
The results
The ultimate in brand awareness and VIP user generated content!
- Over 240 VIP guests enjoyed the Drake Digital Photo experience
- Play Boy Club London received over 300 branded images from the event
- Content was shared via email, text and social media over 320 times
- Play Boy Club London received all data from the experience for remarketing purposes
- The event content reached over 33,500 people in less than 24 hours with almost 111,000 reach!
Dominique Addison, Play Boy Club London said, “We tasked Event Rhino with creating and delivering an experience for one of our VIP clients at very short notice! The team worked closely with us to develop an exception digital photo experience which was second to none. Both the client and their guests loved the photo experience and I cannot wait to work with the Event Rhino team again on future events!”