Consumers are more demanding than ever before
case studies
brief
Remington has been in the business of hair styling for over 80 years, working with top salon professionals across the globe to produce cutting-edge personal hair-styling tools and products. As part of Stylist Live, Remington were showcasing their new Keratin Protect range and offering short complimentary styling sessions to visitors using this range.
Remington engaged Event Rhino to produce an event activation that captured their “Get Your You On” campaign theme and encouraged visitors to further interact with the brand.
work
Event Rhino worked with Remington to capture the excitement and fun of visitors who had just had a session at the DIY styling station.
The Halo booth was the perfect choice to capture guests’ attention and they were soon playing and posing to show off their newly styled hair. GIFs were soon whizzing there way to social media as visitors vied to “Get Your You On” in the most creative ways.
As the exhibition stand had already been designed and built, the Halo booth’s small footprint meant it seamlessly slotted into the stand without compromising on the overall design of the exhibition stand.
Data capture was also a priority for the Remington team and Event Rhino were able to incorporate a data capture survey into the overall experience which saw all guests input data that Remington could use for future marketing and consumer targeting.
The Event Rhino team custom built a fun New York cityscape backdrop, which reflected the Remington corporate advertising campaign, and overlaid an automated social media hashtag on all content generated.
results
The engaging brand activation was enabled for immediate sharing on social media with designated hashtags allowing for extended social reach
Consumer data was captured through the innovative use of the data capture survey, which generated a rich source of data for future use by Remington for marketing.
visitors to the Remington stand captured their newly styled hair on camera, posing in front of the Halo booth and taking away a branded keepsake
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